SEO Glasgow

Name: Vecro Tech
Address: 1455 Maryhill Road, Glasgow, G20 9JA
Telephone: 0141 946 6405
Rating: 5

Search Engine Optimisation in Glasgow

What is SEO

Today, when we need to solve a particular problem or require a specific service, we search for a company that can offer a solution, in a very different way than in the past. Most people search for the answer on Google.

Search engine optimisation (SEO) is the name given to the methods we use to organically enhance a website’s findability in search engines (unlike pay per click where you pay for adverts to appear). This results in maximising the exposure of your website to those who you know are looking for the goods or services that you provide, in turn leading to an increase in traffic and ultimately conversion rates. This benefit to your business means that SEO is by far one of the most profitable tools available to grow your business online within the world of digital marketing.

How does Google rank its websites

Most organisations operate in highly competitive, demanding industries, with a long list of organisations to choose from. So how does Google decide on which order to list their websites when performing a search? The short answer is that Google has created a complex and very special algorithm, which assigns every website a value of importance. As a result, the website with the most importance or highest authority will be shown first in the search engine results page (SERP), ranking higher than your competitors. This ultimately leads to more traffic and a higher conversion rate, bringing in new business.

In this respect, SEO should be thought of as developing your reputation with the search engine but in a smarter way. Ultimately, building your search engine reputation is similar to building your business reputation through word of mouth. As all businesses know, maintaining a positive reputation through word o

Vital to the optimisation of your website, is adhering to the numerous requirements set out by Google and Vecro Tech’s highly skilled SEO Glasgow team focus on this to ensure that your website conforms to Google’s algorithms as much as possible. This action will lead to gradual increases in your website's position in search results. The content on your website and the technical aspects combine to make a powerful marketing tool driving your sales up.

To find out more, get in touch with one of our experts and see why we are the SEO company for you!

Frequently Asked Questions

We see patterns with the questions people ask and in order to help you in the most efficient way, we have put together a list of the most common digital marketing and SEO services questions. So whether it is about SEO, PPC, Web Design or any other service, check out our FAQ below or get in touch today!

When can I expect to see results?

The answer to this depends on two main factors: which industry you are in and how optimised your website is to start with. Certain industries can see results quicker than others, dependant on the level of competition involved. Equally, websites that have had little to no SEO carried out beforehand, will have a minimal profile with the search engines and so can expect their campaign to take longer. On average, results including an improved conversion rate and the page of google that your site appears on can be expected to be seen within 3 to 6 months.

Why does it take so long?

Similar to building your reputation through word of mouth, SEO can take longer to deliver results because you are trying to build a rapport with the search engine. However, in building this rapport, your website will show up higher in search result listings. As previously mentioned, this process can take many months. Whilst it can take time for SEO to kick in, SEO is still the most powerful method available to you, if you wish to advertise your products and services. It is an all-encompassing service by your local SEO agency Vecro Tech, taking in digital marketing, content marketing, link building and SEO. PPC (Pay per click) services are also available as part of our digital marketing packages.

Will my ranking positioning change if I stop doing SEO?

The authority your website accrues will never disappear and is yours to keep. However, with so many companies investing in SEO campaigns, stopping your own SEO campaign for any reason would result in competitors catching up with you and ultimately outperforming you in search engines. This would result in a decrease in your visibility in search results. If you have any concerns about your existing e-commerce website having stopped SEO with a previous SEO agency, then get in touch today.

What is included as part of the SEO service?

Key to any successful SEO campaign is the keywords which show signs of being profitable for your marketplace. Our team in Glasgow will carry out a full keyword analysis in order to select the relevant keywords and phrases to be used for optimisation. Furthermore, we will undertake a full market place analysis in an effort to understand what your highest performing competitors are doing online. From the information collected above, we will create a strategy to implement that we believe will lead to you outperforming your competitors. All on-page factors will also be addressed and we will optimise the front end of your website, in order to attract the maximum attention possible from visitors. Additionally, Vecro Tech will create a comprehensive link profile for your business via link building. This part of the process is on-going throughout the course of the campaign and all progression will be communicated through regular monthly progress reports and meet ups.

Why choose the digital marketing experts at Vecro Tech?

We believe our experts offer a wealth of experience, knowledge and proven success in the world of search engine optimisation. As a digital marketing agency, we have worked with a range of clients from small start-ups to large multi-national companies. Each client has come to us wanting to see an improvement in their conversion rate statistics and page optimisation. We guided them through every stage of the SEO process and are proud to have helped push their business forward. Our team have also helped with web design and mobile app development, making us the perfect digital partner for any business. This fundamental success as an SEO agency means you can trust the SEO services we provide. Based in Glasgow, we are a leading digital marketing agency in Glasgow, providing support to companies in the local area and further afield across the UK.

What about content marketing? Can you help with that?

Yes, absolutely we can. Every customer receives a free, no-obligation consultation where we sit down and discuss your business vision, mission and expectations. As part of your SEO strategy, you may require content marketing to be done, helping improve your online presence and website traffic. We have some fantastic content writers who are here to create high-quality, well-researched articles and social media posts, as well as general social media management.

Our SEO process

Audit and Analysis

A) On site and Keyword Analysis

The fundamental requirement for any good SEO campaign is ensuring your website meets a long list of over 200 visual and technical requirements set out by Google. The most successful websites, in terms of SEO performance will aim to meet almost all of these requirements. Our Glasgow based team at Vecro Tech will carry out an initial full audit of your website and highlight any technical and media issues that are present. We class these as ‘on-site’ issues and refer only to errors relating directly to the website.

At the same time, we will conduct comprehensive keyword research into your marketplace, looking closely at the various keywords and phrases that people enter into the search engine, when searching for a company that can help them. By analysing these keywords, the frequency and volume by which they are searched, it allows us to calculate potential visitor levels and the overall profitability of the campaign.

B) Marketplace and Competition Analysis

A successful SEO campaign largely relies on choosing the correct tactics and techniques to employ, in order to gain a head start against your competition. Through the analysis of your marketplace and direct competition, we can develop the crucial insights into your industry that are needed to execute a solid and effective SEO campaign.

As part of Vecro Tech’s comprehensive analysis, we will look in depth at the strategies used by your competition, to establish which tactics are proving a success. Furthermore, we will study your competitors backlinking portfolio and benchmark this against your own.

From the vital data collected, our SEO Glasgow team will formulate the best strategy to employ, that will result in getting ahead of your competition. This data also enables us to provide more informed predictions on projected timescales etc.

On-site Optimization

Our speciality is making sure that your website is indexed comfortably in the search engine. Our team will address all issues that are highlighted in the site audit and ensure that all on-page requirements are met. All of our work will have potential future updates to the Google algorithm in mind, making sure we are best placed to maintain your position in the search rankings and wherever possible always improving. SEO strategies will always include all parts of technical SEO including on-site and off-site optimisation.

Off-site Optimization

The most crucial part of the campaign is the Off-site SEO. Vecro Tech provides a premium quality backlinking service for all of our clients. Our chosen methods for outreach ensure the highest quality inbound links are received and any informational products are written by professional writers with a background in your industry. Some local SEO agencies and UK wide ones too will engage in less efficient off-site methods that can actually do more harm than good.

We will ensure we operate in the most efficient, professional way that future proofs your page optimisation so that when Google updates its algorithm it has minimal effect on your website.

Regular Tracking and Reporting of Results

At Vecro Tech Glasgow, we believe in collaboration and transparency and so we provide our clients with a link that enables them to follow real-time changes in their search result rankings. As a result of this being a long-term working relationship, we can create bespoke reports based on your company requirements, allowing you to present to all stakeholders how their investment in SEO is making a difference to the business. Our experienced team have years of experience in varies industries including e-commerce, helping us deliver the most important information in a clear and constructive way.

Google

Most commonly used search engine and source of information for domestic users. A platform which allows exposure to the widest audience.

Bing

A contending search engine with Google which still provides good exposure to qualified visitors looking for products and services in your industry.

What Next?

Our advice would be to meet face to face for an initial consultation. Prior to the meeting, we will prepare thoroughly by investigating your marketplace and getting a feel for your industry. The consultation is an opportunity for us to listen to your requirements and discuss with you potential strategies for moving forward.

Please fill out the contact form below and a member of the team will be in touch.