Search Engine Optimisation

Search Engine Optimisation

SEO or search engine optimization is the name attributed to the strategies and tactics used to enhance a website’s rankings in search engines when a search is conducted for specific keywords or phrases related to that business. SEO is a longer term advertising strategy that yields consistent results and ensures fantastic exposure for your businesses products and services.

By utilizing the correct techniques and tactics you will strengthen what is known as your domain authority which is a key indicator to Google that you should appear higher in the search results. The more domain authority your website has, the higher the ranking of your page.

SEO Glasgow

Frequently Asked Questions

We see patterns with the questions people ask. Maybe we already have the answer to your question

The short answer is – it depends on the industry and how optimized your website is to start with. Some industries see results quicker than others depending on the level of competition. Usually, on average, results can be expected to be seen within 3 to 6 months. Websites that have had no SEO carried out and therefore hold little to no profile within the search engine can expect their campaign to take longer as you are essentially building your profile up from nothing.
When you are carrying out an SEO campaign, you are essentially establishing a reputation and authority with the search engine. The more authority your website has with the search engine, the higher your positioning will be in the search results. Conversely, building your reputation with search engines, much like building your reputation through word of mouth, does not happen quickly. Again, much like building your reputation through word of mouth, it takes longer to achieve, but yields the greatest results bar far in the long term.
If, for any reason, you decide you want to call a halt to your SEO campaign, you can expect to see your results diminish over a short period of time. The results will stay for a while, but not for long! This is because the tactics and methods used to gain rankings change all the time and in order to remain up to date with the latest methods, it requires consistent analysis and on-going work.
As part of any SEO campaign, we need to know which keywords show signs of being profitable for your market place. A full keyword analysis will be carried out in order to establish which keywords and phrases will be selected for optimization. Furthermore, we will formulate a strategy based on a full market place analysis in a bid to see what your highest performing competitors are doing online so that we can gain a firm understanding of how much work is required to outperform them. Any and all on-page factors will also be addressed and we will fully optimize the front end of your website for people visiting in order to attract as much attention as possible. Vecro Tech will also create a comprehensive link profile for your online presence. This is a gradual process which will be on-going throughout the course of the campaign. Additionally, all progression throughout the campaign will be communicated with the client through regular monthly progress reports and meet ups.

Our SEO process

1. Audit and Analysis

A) On site and Off site Analysis:

As part of an effective marketing campaign, the website must be built to certain standards and adhere to a variety of visual and technical requirements. Google has a list of over 200 on page requirements which must be adhered to when developing the website. The most successful websites will be sure to meet almost all of these requirements.

Vecro Tech will firstly conduct a full on page audit and highlight any and all technical and media issues which are present. The next phase of the analysis is to study closely any and all “backlinks” pointing to your website and measure the value being passed through them.

B) Market Place and Competition

An effective SEO strategy is one that employs enough tactics and techniques to gain a foot forward against your competition. In order to do that we firstly need to gain some industry insights into what your competitors are doing.

Vecro Tech will fully analyse competitors from your market place whose websites are performing the best. From this we can gain an understanding as to what strategies they have adopted and what we would need to do in order to outperform them. We can also study their backlinking portfolio and make comparisons between yours and theirs.

Gathering all of this data allows us to make predictions on timescales and estimations on traffic intake ultimately allowing us to devise a strategy of our own which will produce the highest return on investment for the client.

2. On-site Optimization

All of the areas which require resolving, with reference to the on-site factors, will be addressed and brought up to a standard which is satisfactory for search engines. The usual areas which we look at are things like the mobile responsiveness of the website, the ease of navigation through the website, the website’s meta information etc.

3. Off-site SEO

With off-site optimization, the main objective of this process is to grow and develop your backlinking portfolio. Using the latest software, we can pull up all the backlinks which currently point to your website. Once we have thoroughly gone through all the existing links, we delete any links which are weak and passing through little to no value to your website.

Then using various techniques and methods, we will gradually build more good quality backlinks. Overtime this will increase your website’s authority and you will begin to see growth in the search engine’s results.

4. Regular Tracking and Reporting of Results

Through regular tracking and reporting of results, it is always visible to the client any progression that is made month on month.

Google SEO Glasgow

Google

Most commonly used search engine and source of information for domestic users. A platform which allows exposure to the widest audience.

Bing SEO Glasgow

Bing

A contending search engine with Google which still provides good exposure to qualified visitors looking for products and services in your industry.

What Next?

One of our experienced professionals will meet with you for a face to face consultation to gain a firm idea of your marketing needs. Then we would conduct thorough keyword research to attain which key phrases relating to your business are being searched for and the frequency of these searches. With the client, we then select keywords that show signs of being the most profitable.

Vecro Tech will carry out an analysis of your website’s designs, content and code and offer suggestions as to where improvements can be made. When it comes to SEO, we want to ensure that every aspect of your website is exemplar in order to maximize your chances of having a successful campaign. We then compile a fully comprehensive marketing strategy and provide month to month campaign reports to show you continuous improvements.

Let's get in touch

Give us a call or drop by anytime, we endeavour to answer all enquiries within 2 hours on business days.

You can estimate your project simply by calling our office on
0141 946 6405

What you will get:

  • Free consultation about your project
  • Free research of the marketplace
  • Free research on the most relevant marketing channels

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